Levi’s wasn’t getting the sales numbers they wanted from retail partners like JCPenney and Dillard’s, so they asked us to help. We wrote and produced several spots that cut through the chatter, told a brand story, and left room for promotional messaging.

My role: Scriptwriting, Concept Development, Creative Direction

What I did:

• Developed concepts that stayed true to the brand and met the needs of both the retailers and Levi’s.

• Wrote scripts and coordinated with Levi’s legal and marketing teams to get approval.

• Oversaw recording and worked closely with editors to finalize mix.

How it went:

• Markets that ran radio spots saw an average sales increase of 20% when compared to non-radio markets.