Microsoft needed to highlight its education tools while differentiating from Apple and Google. We built a bold web experience with “compete” videos that showcased Microsoft’s strengths and its rivals’ shortcomings.

My Role: Content Strategy, Creative Direction, Copywriting, Scriptwriting

What I did:

  • Developed concepts and wrote video scripts comparing Office 365 with competitors.

  • Crafted web content that positioned Microsoft as visionary in education.

  • Partnered with design and product teams to build the site experience.

How it went:

  • Raised awareness of Microsoft’s comprehensive education solutions.

  • Positioned the brand as both practical and future-focused.

Microsoft Education
Compete Campaign

Web Videos

Sharing

Apps

No Limitations

Side-By-Side

Web Experience