NIPSCO
Green Line Initiative

A Chicago-area energy utility wanted simple print ads about their environmental efforts. I pushed for something bigger: powering the local commuter train with renewable energy, then telling the story using interior car posters and platform signage.

My Role: Copywriting, Creative Direction, Campaign Strategy, Stakeholder Management, Trainspotting

What I did:

  • Discovered a little-known renewable energy program and turned it into a visible partnership.

  • Drove concept and wrote campaign copy for posters and signage.

  • Tied the train riders’ experience directly to what they could buy at home.

How it went:

  • Elevated NIPSCO’s environmental credibility in a way ads alone couldn’t.

  • Made the program tangible — literally powering people’s commute.

Train Interior Posters

Train Station Signage