Varsity Tutors
ClassWallet Website
Overview:
During the pandemic, certain state governments offered financial aid for learning support through sites like ClassWallet. To qualify as a vendor, we needed a website specifically for these programs. And we had to do it with limited resources, tight timelines, and an outside agency.
My Role: Content Design, Content Strategy, UX Design, Project Management, Agency Management, Creative Direction
What I did:
Focused messaging on parents’ top concerns: keeping up with class, personalized help, and building confidence in isolation.
Designed the site architecture and wrote all content.
Managed the agency relationship, timelines, and feedback cycles.
How it went:
We launched the site in time for the next round of state funding.
Site performed better than expected, with a 15% add-to-cart rate and 5% sales conversion rate.
Site Screenshots (Live Site)