I help brands find their voice.
I tell stories that matter to people.
I’m equal parts head and heart.
And I love what I do.
A few things I’ve done
Bing Ads | Pending State Program
Showing business owners the value of Bing Ads.
Varsity Tutors | Rebrand
Putting the conversation before the credit card.
Nerdy | AI Tutor Messaging Strategy
Giving a “bot” some much-needed personality.
Bing Ads | Onboarding Program
Helping new customers find success with Bing Ads.
Microsoft Education | Compete Campaign
Taking back the classroom with bold messages.
NIPSCO | Green Line Initiative
The client asked for a print ad. I gave them a train.
Bing Ads | Acquisition Program
Using content to lift conversion by 122%.
Casio | TRYX Camera Launch
Launching a camera in the age of the camera phone.
Boy Scouts | Brand Campaign
Showing there's more to Scouting than badges.
Varsity Tutors | ClassWallet Site
Crafting content for a new revenue source.