This is me.

I help brands find their voice.

I tell stories that matter to people.

I’m equal parts head and heart.

And I love what I do.

A few things I’ve done

Microsoft Education | Compete Campaign

Taking back the classroom with bold messages.

Varsity Tutors | Rebrand

Putting the conversation before the credit card.

Boy Scouts | Rebrand & Campaign

Showing there's more to Scouting than badges.

Bing Ads | Acquisition Program

Using content to lift conversion by 122%.

Nerdy | AI Tutor Messaging Strategy

Giving a “bot” some much-needed personality.

NIPSCO | Green Line Initiative

The client asked for a print ad. I gave them a train.

Varsity Tutors | ClassWallet Site

Crafting content for a new revenue source.

Casio | TRYX Camera Launch

Launching a camera in the age of the camera phone.

Levi’s | Retail Radio

Selling a classic over the airwaves.

Bing Ads | Pending State Program

Showing business owners the value of Bing Ads.

Bing Ads | Onboarding Program

Helping new customers find success with Bing Ads.